Effective: June 01, 2024

Morcent Import Export, Inc. dba TRUE BACK, has created this privacy policy to inform consumers about what information is collected and how we use and disclose it.

The data we collect is stored and used only for the purposes as described in this policy or as otherwise disclosed at the time the information is collected.

By using this website, you signify your consent to the use, collection, and sharing practices outlined below.


You can do a variety of things on our website; subscribe to mailings, and purchase products. In doing so, you will be asked to provide personal information such as your name, address, e-mail address, phone number, and credit card number. For example, when you place an order, your name, contact, and payment information will be collected and stored for the purpose of processing and shipping your order, sending shipping confirmations, and providing you with customer service. The personal information you provide may also be used to contact you about sales, promotions, and events, unless you have opted to not receive promotional communications from this website. The information you provide and the option to receive additional communication from us can be updated at any time by logging in to your account.


We also collect non-personal information about users of our website. Non-personal information is information that by its self cannot be used to identify or contact you.


Like many companies, we may employ the use of cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website. For example, cookies are files stored on your computer’s hard drive. These cookies help us to identify returning customers and optimize their shopping experience. For example, cookies allow us to hold your selections in your shopping cart when you leave our site without checking out. In addition, we may use cookies to track the performance of our promotions. You can at any time disable cookies on your computer. If you choose to not allow our cookies, we may not be able to provide certain personalized services and in turn you may not be able to take full advantage of the features on our website. Additional information that may be collected includes your browser type and which webpage led you to our site. This information helps us to better understand our customers and to continually work to improve their buying experience. Click here for more information about cookies.


Some features on our site will allow you to link to a third party website. Any data transmitted once a customer leaves our site and visits another is not covered by this policy. The privacy policy of the third party website governs the information collected and stored while visiting said site.


To become a member of our website, we will require your name, address, phone number and e-mail address. Except as provided in this policy, we will never share this data with anyone without your consent.
We will cooperate fully with local, state, and federal authorities should an occasion arise in which we are required by law to provide customer information. Should you wish to have this data removed, please contact us.


This site has security measures in place to help reduce the risk of loss, misuse, or alteration of information under our control. We use secure sockets layer (SSL) technology, which encrypts all information during transmission. All customer data is similarly protected against unauthorized use.


Additionally, we sometimes employ other companies to perform functions on our behalf in connection with the operation of this website. These third parties have access to your information collected through this website as needed to perform said function, but may not use it for other purposes. For example, we use a third party to process your credit card.


Our site will not knowingly accept information from any persons under the age of 13 in violation of applicable laws. Use of our website by children under 13 without parental permission is prohibited on this site. If you are a parent, and you have reason to believe your child under 13 has posted personally identifiable information, please contact us so that we may delete that information from our system.


The information you provide is a company asset and may be included in transferred assets if Morcent Import Export, Inc. dba TRUE BACK is acquired by a third party.


For further information regarding this policy, please contact us at 1-888-999-8109 or by e-mail at Morcent Import Export, Inc. dba TRUE BACK


From time to time, updates will need to be made to this policy. Morcent Import Export, Inc. dba TRUE BACK reserves the right, at our discretion, to change, add, or remove parts of this policy. All updates to this policy will be found on this page with current effective date listed.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Morcent Import Export, Inc. dba TRUE BACK
2840 West Bay Drive PMB 366
Belleair Bluffs, FL 33770